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Moishe House Rocks!


“One reason UpStart exists is to help create partnerships between new initiatives, to leverage resources,” said Maya Bernstein, Director of Education and Leadership Initiatives for UpStart Bay Area. Our success is evident in the March 14 announcement from the Jewish New Media Innovation Fund that two UpStarters, Moishe House and G-dcast, received an award that will enable them to collaborate on a new short video series called “Moishe House Rocks”!

The Jewish New Media Innovation Fund, a pilot program of Jim Joseph Foundation, Righteous Persons Foundation and the Charles and Lynn Schusterman Family Foundation, announced Monday that over $500,000 in grants and technical support is being awarded to nine of 300 applicants for digital media projects designed to engage 18 – 40 year olds in Jewish life, learning, culture, and community.

Moishe House Co-Founder and CEO David Cygielman is thrilled to have this new opportunity to engage his network of 33 houses in 13 countries who are implementing meaningful Jewish experiences for young adults by supporting leaders in their 20's as they create vibrant home-based Jewish communities.


“At the office we watch G-dcast every Wednesday and do learning around it as a staff,” Cygielman told UpStart. With the new grant, Moishe House “will be creating three G-dcast episodes through the G-dcast way of sharing Jewish life.” The animations will teach Moishe House residents and anyone else who’s interested the traditions and practices of Shabbat, Havdalah, and Sukkot.


E-Jewish Philanthropy reported, “Each project will receive one-time funding for a period of 12 months. In order to enhance the impact of these grants, the Fund will offer to provide mentoring and coaching, as well as resources for benchmarking and evaluating success.”

“We too are really excited about the selected projects and the potential they hold for helping us learn how to use emerging technologies to foster meaningful engagement in Jewish life,” blogged Roben Kantor, Communications Officer at the Charles and Lynn Schusterman Family Foundation.

In this initiative to increase Jewish literacy, UpStarter Moishe House is commissioning UpStarter G-dcast to produce the digital media project, for people interested in “bringing these rituals to their home but who don’t know how to do it in a confident way.”

”Creative leadership on the video production will be by G-dcast,” G-dcast Founding Executive Director Sarah Lefton noted. “We will work with Moishe House educational staff, acting talent and musicianship creating a blend of the best of both organizations."

“It’s fantastic that they are collaborating and sharing tools with a rich vibrant audience,” said Bernstein. “Both Moishe House and G-dcast are doing amazing work.”

Read David Cygielman's report for Jewish New Media crossposted on our blog.