DATE: January 24, 2011
TIME: 6:00pm - 8:00pm
Twitter can be a great way for organizations to connect with their communities and for professionals to connect with each other. But it's not always obvious how to get the most out of it in a time-efficient manner. In this session, we'll look at congregations and Jewish professionals who are using Twitter successfully to communicate with their users. Examples will form the core of the presentation, and the discussion will include best practices you can adapt, along with mistakes to avoid. Refreshments will be served.

Sarah Milstein is the co-author, with Tim O'Reilly, of The Twitter Book and a frequent speaker on Twitter for business. She is also TechWeb's GM & Co-chair for Web 2.0 Expo. Previously, she was on the senior editorial staff at O'Reilly Media, where she founded the Tools of Change for Publishing Conference (TOC) and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, as well as a regular contributor to The New York Times. She was also the CSA program founder for Just Food and co-founder of Two Tomatoes Records, a music label.



