Featuring Dr. Lewis Bernstein
Executive Vice President of Education and Research at Sesame Workshop
In its 40-year history, Sesame Workshop has been forced to adapt and evolve in an ever-changing media marketplace. As preschool children have become bombarded with increasing levels and varieties of technology and entertainment, Sesame has strived to continue to stand out amongst an otherwise cluttered environment.
Dr. Lewis Bernstein has been at Sesame Workshop for over 30 years in a variety of different roles. He will discuss the process and content of change initiatives he has led at Sesame Workshop, and will share the lessons he has learned about how organizations can best adapt and evolve. His talk will take us behind the scenes to explore how by staying true to its mission – using the educational power of media to help all children reach their highest potential – Sesame Workshop has remained current, relevant, and beloved in the minds of children, their parents and teachers, and the culture at large.
Join us for the inaugural event of UpStart’s Process of Innovation Series, and, as always, enjoy a chance to mix, mingle, schmooze, and connect with other members of the UpStart community.
DATE: Monday, October 31TIME: 10:00-11:00am
LOCATION: UpStart Bay Area, 332 Pine Street, Suite 600, San Francisco, CA
COST: $20 general admission, $10 social entrepreneurs/nonprofit staff members
Dr. Lewis Bernstein is Executive Vice President of Education and Research at Sesame Workshop, where he establishes the educational agenda for all Workshop productions and creative executions. He oversees the development and analysis of research studies that assess the objectives of Sesame Workshop's projects. Bernstein formerly served for three years as the Executive Producer of the nonprofit organization's most beloved and well-known series, Sesame Street, and as Vice President, Global Sesame Street Productions. Prior to his role as Vice President, Bernstein served as Executive Producer for Sesame English, a television program that teaches conversational English in foreign countries. In addition, he was responsible for spearheading the Israeli/Palestinian version of Sesame Street and served as the Executive Producer on the project. Bernstein's association with Sesame Street began in 1972 when he came on board as Director of Research working alongside Jim Henson and Jon Stone to integrate entertainment and education. He holds a Ph.D. from Columbia University in Communications Research, an M.A. from Hebrew University in Communications, and a B.A. from Queens College, CUNY, in Psychology.
Facebook event here.
